BUSINESS MARKETING

Macy's is a perfect example of business marketing. They carry a variety of products of different namebrands that satisfy their customers needs. Instead of traveling from store to store Macys makes it easy for you to stay in one store and get everything you need in there. Namebrands from Polo, Coach, Nautica, Steve Madden and more are sold here. They also draw our attention throughout the years with billboard adds and commercials with savings from Macy's. Especially around the holidays we have Black Friday & holiday savings. Macys makes big money during these times.

SEGMENTING AND TARGETING MARKETS

Segmenting can provide lasting value for companies. In Macy's the area that they like to target is just about anybody due to their wide variety of products. Their thing is to let people shop by body type. Lets take swimsuit shopping for example. For many women, including me, shopping for a swimsuit is a difficult thing to do. You're far from being tan and forget that certain swimsuit cuts look awful until you put them on. But wouldn’t it be great to skip the trial and error step? Yes, so both Macy’s and Nordstrom have “Swimsuit finder” sections in their websites that allow for customers to sort and view swimsuits that are flattering to their self-selected body type. If I’m pear-shaped, I’m directed towards different styles than if I were hourglass-shaped. This motivates the customers to shop only at certain places due to options like this. Making you feel comfortable as to shop by body type.

DEVELOPING AND MANAGING PRODUCTS

This Chapter was mainly about how to analyze your market and processes made to bring in a new product. New products are new to a market, they include existing products which have been improved or revised. Macy's is all about increasing their sales. By applying quality control mechanisms to products sold, maintaining services for products sold, etc. The recession has caused huge losses for the retail companies faced with intense competition and environmental changes; so they revised current business structures and strategies to integrate the changes with appropriate information systems and company culture to increase sales and reduce costs. Macy's has been such a success that the company is rolling out the effort across all of its stores. During the recession, companies have less tolerance for sloppiness so they need to be more effectively align of their offerings and efforts to the specific needs of their target customers. Since the needs of customers vary across regions, it makes sense to merchandise in different ways in different regions. An example of Macy's strategies was that in The Menlo Park, New Jersey, Macys trade area experienced a demographic shift, with Asian Americans now representing 35% of the customers base, up from 16%. The district team identified the demographic shift and responded with necessary merchandise changes with refined data. The company continues to focus on local customers needs and will be able to further serve thoes customers needs through directed digital media.

INTEGRATED MARKETING COMMUNICATION

Like all companies their goal is to sell their product through promotion. Macy's try to bring their customers to purchase mostly through sales promotion and holiday sales. Macy's is an American chain of departmental stores renowned for its depth in product variety. Some of the world's Top 70 brands found at Macy's include Lacoste, Armani and CK. Customer reviews suggest that they are very willing to forgo price in order to get what they want since Macy's has everything they want. So they promote coupon codes online to make consumers want to buy. They also promote advertisement on newspapers and billboardes. This is smart because everyday somebody is reading the newspaper or driving by an ad. Their promotional strategies is to develope strategies to maximize business performance and profitability, promotional strategies, competitively dominant merchandise assortments, by business profit maximization, and customer satisfaction by meeting demographic needs. Macy's is a luxury marketer who tries to improve their sale rates by making the customers able to purchase what they want by promoting couponds and having hoiday sale events.

PRODUCT CONCEPT

Macy's is a large company thats really into thier customers wants. They really do thier research when it comes to thier diverse company. When they first started to expand, they bought other companies and changed thier concept to thier current concept. The iteams vary in different stores. They adjust the product of the store depending on the needs of the area thier located at and by the income of the inhabitants near the store. This is smart because it gives the chance for others who cant afford much have the chance in purchasing an iteam to thier wants. For example this winter everybody wants a new coat thats in style now. Macys carry the most up to date styles and also has discounts on purchases. This will make the consumer want to purchase thier iteams more. Macy's are all about thier customers and having products that satisfy thier wants

PROMOTION AND PERSONAL SELLING

Macy's sales promotion includes cuponds, gift with purchase, competition and prizes, money refunds and more. Some of thier sale promotions come from the internet. For example they give out codes to get a free shipping on a purchase of $99 and up. Macy's also has a backstage pass where you scan a star code with your smart phone and win the chance to have a shopping spree of $500. Events like these makes Macy's shoppers want to be more invovled. Macy's personal selling strategies for the season is to have thier associates to offer thier customers the best expierence when they shop this fast paced holiday season. Trying to convience the consumers that they did pick out the perfect gift for that certain some one this Christmas Eve.

Advertising and Public Relations

Macy's is best known as a upscale retail organization. They involve themselves in many non-profit organizations. They believe that giving back is the right thing to do. Macy's bring up their causes through advertisements at the purchase line or by mailing it to current members of the Macy's rewards card. They usually ask for donation at the purchase line for a great cause. Macy's usually directs their main causes towards education, the environment, HIV?AIDS research and awareness, and women issues. This could be very important to the publice and Macy's relationship. Usually when Macy's mail you It's when they have a big sale event where you could save big money. Which for Macy's its the "WAY TO SHOP".

Retailing

This school year Macy's was the place to shop at for back to school shopping. Bringing exclusive fashion brands, reliable value and exciting event. Kepping thier assortment fresh with fresh fashion appealing to young men and women that want to look original, effortless and authenic as they head back to school. Macy's also gives you an expeience with exciting events thats will get kids ready this school year. Like for example they have a Macy's 6th Annual Spelling Bee which will get kids from ages 8-11 ready for school and see how well they know how to spell. The winner wins a whole lot of prizes like money, vacations and educational activities. They also try to attract more of an diverse crowd for thier business.

Consumer Decision Making

Making a decision on a product your going to buy could be difficult because you may not know too much about the product and would hesitate to purchase it. But Macy's makes it easier for people to purchase because thier are so many types of iteams to purchase and different brands. They have name brand iteams for less and that attracts the customers to want to buy the product. Also when people ask others for thier opinion on a iteam before purchase, it influences the customer to buy it more if its a positive feed back. Macy's has all types of ways to influence thier customers needs and wants.

Global Marketing

 Macy's is a diverse company and they keep the company interested by creating unforgettable experiences. For example in spring thier is a flower show in Chicago, this brings customers together to enjoy the event and also have fun while shopping. This targets people because we all like to see or do something new and Macy's gives us the chance to experience shopping in a fun way.   

Marketing Environment

 Macy’s has begun to evaluate their environmental effects to lessen their negative impact by promoting important environmental causes. One way Macy’s supported the environment was during Earth Week and National Park Week in 2008 by raising money with their “Turn over a New Leaf” project. This campaign help promote environmental awareness relating to shopping bags and their detrimental effect on the environment. Since Macy's use approximantely 43 million shoppin bags each year and this cud cause harm to the environment.

Ethics & Responsibilities

Macy's is known for being a diverse company. They believe in different perspectives of people, because its very important to there company. They have to bring diversity into thier buisness due to the diverse selection of people who shop here. Macy's a well known store all around and i believe that by being so diverse in this company people feel comfortable to keep shopping there. Thier responsibilities is to keep thier business running by diversity and its been working for years.

Strategic Plan

Macy's strategic plan was to expand diversity in thier company by serving and connecting with diverse customers, creating a diverse work force, foster an working environment where different perspectives are valued, partners to share time, talents, and resources with communities, maintain access to continue the    development of a diverse vendor network, communicate values, and finally, grow sales and profit by capturing the buying power of a diverse market. These are ways that Macy's establish thier strategic plan.

Mission Statement/History

"Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers. "

-macys mission statement http://company-statements-slogans.info/list-of-companies-m/macys.htm

Macys was founded by Rowland Hussey Macy, who between  1843 and 1855 opened four retail dry goods stores, including the original Macy's store in downtown Haverhill, Massachusetts, established in 1851 to serve the mill industry employees of the area.They all failed, but he learned from his mistakes. Macy moved to New York City in 1858 and established a new store named "R.H Macy Dry Goods". It was a success and he began to expand his business.