BUSINESS MARKETING

Macy's is a perfect example of business marketing. They carry a variety of products of different namebrands that satisfy their customers needs. Instead of traveling from store to store Macys makes it easy for you to stay in one store and get everything you need in there. Namebrands from Polo, Coach, Nautica, Steve Madden and more are sold here. They also draw our attention throughout the years with billboard adds and commercials with savings from Macy's. Especially around the holidays we have Black Friday & holiday savings. Macys makes big money during these times.

SEGMENTING AND TARGETING MARKETS

Segmenting can provide lasting value for companies. In Macy's the area that they like to target is just about anybody due to their wide variety of products. Their thing is to let people shop by body type. Lets take swimsuit shopping for example. For many women, including me, shopping for a swimsuit is a difficult thing to do. You're far from being tan and forget that certain swimsuit cuts look awful until you put them on. But wouldn’t it be great to skip the trial and error step? Yes, so both Macy’s and Nordstrom have “Swimsuit finder” sections in their websites that allow for customers to sort and view swimsuits that are flattering to their self-selected body type. If I’m pear-shaped, I’m directed towards different styles than if I were hourglass-shaped. This motivates the customers to shop only at certain places due to options like this. Making you feel comfortable as to shop by body type.

DEVELOPING AND MANAGING PRODUCTS

This Chapter was mainly about how to analyze your market and processes made to bring in a new product. New products are new to a market, they include existing products which have been improved or revised. Macy's is all about increasing their sales. By applying quality control mechanisms to products sold, maintaining services for products sold, etc. The recession has caused huge losses for the retail companies faced with intense competition and environmental changes; so they revised current business structures and strategies to integrate the changes with appropriate information systems and company culture to increase sales and reduce costs. Macy's has been such a success that the company is rolling out the effort across all of its stores. During the recession, companies have less tolerance for sloppiness so they need to be more effectively align of their offerings and efforts to the specific needs of their target customers. Since the needs of customers vary across regions, it makes sense to merchandise in different ways in different regions. An example of Macy's strategies was that in The Menlo Park, New Jersey, Macys trade area experienced a demographic shift, with Asian Americans now representing 35% of the customers base, up from 16%. The district team identified the demographic shift and responded with necessary merchandise changes with refined data. The company continues to focus on local customers needs and will be able to further serve thoes customers needs through directed digital media.

INTEGRATED MARKETING COMMUNICATION

Like all companies their goal is to sell their product through promotion. Macy's try to bring their customers to purchase mostly through sales promotion and holiday sales. Macy's is an American chain of departmental stores renowned for its depth in product variety. Some of the world's Top 70 brands found at Macy's include Lacoste, Armani and CK. Customer reviews suggest that they are very willing to forgo price in order to get what they want since Macy's has everything they want. So they promote coupon codes online to make consumers want to buy. They also promote advertisement on newspapers and billboardes. This is smart because everyday somebody is reading the newspaper or driving by an ad. Their promotional strategies is to develope strategies to maximize business performance and profitability, promotional strategies, competitively dominant merchandise assortments, by business profit maximization, and customer satisfaction by meeting demographic needs. Macy's is a luxury marketer who tries to improve their sale rates by making the customers able to purchase what they want by promoting couponds and having hoiday sale events.

PRODUCT CONCEPT

Macy's is a large company thats really into thier customers wants. They really do thier research when it comes to thier diverse company. When they first started to expand, they bought other companies and changed thier concept to thier current concept. The iteams vary in different stores. They adjust the product of the store depending on the needs of the area thier located at and by the income of the inhabitants near the store. This is smart because it gives the chance for others who cant afford much have the chance in purchasing an iteam to thier wants. For example this winter everybody wants a new coat thats in style now. Macys carry the most up to date styles and also has discounts on purchases. This will make the consumer want to purchase thier iteams more. Macy's are all about thier customers and having products that satisfy thier wants

PROMOTION AND PERSONAL SELLING

Macy's sales promotion includes cuponds, gift with purchase, competition and prizes, money refunds and more. Some of thier sale promotions come from the internet. For example they give out codes to get a free shipping on a purchase of $99 and up. Macy's also has a backstage pass where you scan a star code with your smart phone and win the chance to have a shopping spree of $500. Events like these makes Macy's shoppers want to be more invovled. Macy's personal selling strategies for the season is to have thier associates to offer thier customers the best expierence when they shop this fast paced holiday season. Trying to convience the consumers that they did pick out the perfect gift for that certain some one this Christmas Eve.

Advertising and Public Relations

Macy's is best known as a upscale retail organization. They involve themselves in many non-profit organizations. They believe that giving back is the right thing to do. Macy's bring up their causes through advertisements at the purchase line or by mailing it to current members of the Macy's rewards card. They usually ask for donation at the purchase line for a great cause. Macy's usually directs their main causes towards education, the environment, HIV?AIDS research and awareness, and women issues. This could be very important to the publice and Macy's relationship. Usually when Macy's mail you It's when they have a big sale event where you could save big money. Which for Macy's its the "WAY TO SHOP".