Retailing

This school year Macy's was the place to shop at for back to school shopping. Bringing exclusive fashion brands, reliable value and exciting event. Kepping thier assortment fresh with fresh fashion appealing to young men and women that want to look original, effortless and authenic as they head back to school. Macy's also gives you an expeience with exciting events thats will get kids ready this school year. Like for example they have a Macy's 6th Annual Spelling Bee which will get kids from ages 8-11 ready for school and see how well they know how to spell. The winner wins a whole lot of prizes like money, vacations and educational activities. They also try to attract more of an diverse crowd for thier business.

Consumer Decision Making

Making a decision on a product your going to buy could be difficult because you may not know too much about the product and would hesitate to purchase it. But Macy's makes it easier for people to purchase because thier are so many types of iteams to purchase and different brands. They have name brand iteams for less and that attracts the customers to want to buy the product. Also when people ask others for thier opinion on a iteam before purchase, it influences the customer to buy it more if its a positive feed back. Macy's has all types of ways to influence thier customers needs and wants.

Global Marketing

 Macy's is a diverse company and they keep the company interested by creating unforgettable experiences. For example in spring thier is a flower show in Chicago, this brings customers together to enjoy the event and also have fun while shopping. This targets people because we all like to see or do something new and Macy's gives us the chance to experience shopping in a fun way.   

Marketing Environment

 Macy’s has begun to evaluate their environmental effects to lessen their negative impact by promoting important environmental causes. One way Macy’s supported the environment was during Earth Week and National Park Week in 2008 by raising money with their “Turn over a New Leaf” project. This campaign help promote environmental awareness relating to shopping bags and their detrimental effect on the environment. Since Macy's use approximantely 43 million shoppin bags each year and this cud cause harm to the environment.

Ethics & Responsibilities

Macy's is known for being a diverse company. They believe in different perspectives of people, because its very important to there company. They have to bring diversity into thier buisness due to the diverse selection of people who shop here. Macy's a well known store all around and i believe that by being so diverse in this company people feel comfortable to keep shopping there. Thier responsibilities is to keep thier business running by diversity and its been working for years.

Strategic Plan

Macy's strategic plan was to expand diversity in thier company by serving and connecting with diverse customers, creating a diverse work force, foster an working environment where different perspectives are valued, partners to share time, talents, and resources with communities, maintain access to continue the    development of a diverse vendor network, communicate values, and finally, grow sales and profit by capturing the buying power of a diverse market. These are ways that Macy's establish thier strategic plan.

Mission Statement/History

"Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers. "

-macys mission statement http://company-statements-slogans.info/list-of-companies-m/macys.htm

Macys was founded by Rowland Hussey Macy, who between  1843 and 1855 opened four retail dry goods stores, including the original Macy's store in downtown Haverhill, Massachusetts, established in 1851 to serve the mill industry employees of the area.They all failed, but he learned from his mistakes. Macy moved to New York City in 1858 and established a new store named "R.H Macy Dry Goods". It was a success and he began to expand his business.