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Marketing Plan 2011
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Friday, November 25, 2011
BUSINESS MARKETING
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Macy's is a perfect example of business marketing. They carry a variety of products of different namebrands that satisfy their customers...
SEGMENTING AND TARGETING MARKETS
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Segmenting can provide lasting value for companies. In Macy's the area that they like to target is just about anybody due to their wide ...
Monday, November 14, 2011
DEVELOPING AND MANAGING PRODUCTS
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This Chapter was mainly about how to analyze your market and processes made to bring in a new product. New products are new to a market, the...
Monday, November 7, 2011
INTEGRATED MARKETING COMMUNICATION
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Like all companies their goal is to sell their product through promotion. Macy's try to bring their customers to purchase mostly through...
Sunday, October 30, 2011
PRODUCT CONCEPT
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Macy's is a large company thats really into thier customers wants. They really do thier research when it comes to thier diverse company....
Sunday, October 23, 2011
PROMOTION AND PERSONAL SELLING
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Macy's sales promotion includes cuponds, gift with purchase, competition and prizes, money refunds and more. Some of thier sale promotio...
Sunday, October 16, 2011
Advertising and Public Relations
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Macy's is best known as a upscale retail organization. They involve themselves in many non-profit organizations. They believe that givin...
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