Marketing Environment

 Macy’s has begun to evaluate their environmental effects to lessen their negative impact by promoting important environmental causes. One way Macy’s supported the environment was during Earth Week and National Park Week in 2008 by raising money with their “Turn over a New Leaf” project. This campaign help promote environmental awareness relating to shopping bags and their detrimental effect on the environment. Since Macy's use approximantely 43 million shoppin bags each year and this cud cause harm to the environment.