Monday, November 7, 2011

INTEGRATED MARKETING COMMUNICATION

Like all companies their goal is to sell their product through promotion. Macy's try to bring their customers to purchase mostly through sales promotion and holiday sales. Macy's is an American chain of departmental stores renowned for its depth in product variety. Some of the world's Top 70 brands found at Macy's include Lacoste, Armani and CK. Customer reviews suggest that they are very willing to forgo price in order to get what they want since Macy's has everything they want. So they promote coupon codes online to make consumers want to buy. They also promote advertisement on newspapers and billboardes. This is smart because everyday somebody is reading the newspaper or driving by an ad. Their promotional strategies is to develope strategies to maximize business performance and profitability, promotional strategies, competitively dominant merchandise assortments, by business profit maximization, and customer satisfaction by meeting demographic needs. Macy's is a luxury marketer who tries to improve their sale rates by making the customers able to purchase what they want by promoting couponds and having hoiday sale events.

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