PRODUCT CONCEPT

Macy's is a large company thats really into thier customers wants. They really do thier research when it comes to thier diverse company. When they first started to expand, they bought other companies and changed thier concept to thier current concept. The iteams vary in different stores. They adjust the product of the store depending on the needs of the area thier located at and by the income of the inhabitants near the store. This is smart because it gives the chance for others who cant afford much have the chance in purchasing an iteam to thier wants. For example this winter everybody wants a new coat thats in style now. Macys carry the most up to date styles and also has discounts on purchases. This will make the consumer want to purchase thier iteams more. Macy's are all about thier customers and having products that satisfy thier wants