Advertising and Public Relations

Macy's is best known as a upscale retail organization. They involve themselves in many non-profit organizations. They believe that giving back is the right thing to do. Macy's bring up their causes through advertisements at the purchase line or by mailing it to current members of the Macy's rewards card. They usually ask for donation at the purchase line for a great cause. Macy's usually directs their main causes towards education, the environment, HIV?AIDS research and awareness, and women issues. This could be very important to the publice and Macy's relationship. Usually when Macy's mail you It's when they have a big sale event where you could save big money. Which for Macy's its the "WAY TO SHOP".