PROMOTION AND PERSONAL SELLING

Macy's sales promotion includes cuponds, gift with purchase, competition and prizes, money refunds and more. Some of thier sale promotions come from the internet. For example they give out codes to get a free shipping on a purchase of $99 and up. Macy's also has a backstage pass where you scan a star code with your smart phone and win the chance to have a shopping spree of $500. Events like these makes Macy's shoppers want to be more invovled. Macy's personal selling strategies for the season is to have thier associates to offer thier customers the best expierence when they shop this fast paced holiday season. Trying to convience the consumers that they did pick out the perfect gift for that certain some one this Christmas Eve.