Consumer Decision Making

Making a decision on a product your going to buy could be difficult because you may not know too much about the product and would hesitate to purchase it. But Macy's makes it easier for people to purchase because thier are so many types of iteams to purchase and different brands. They have name brand iteams for less and that attracts the customers to want to buy the product. Also when people ask others for thier opinion on a iteam before purchase, it influences the customer to buy it more if its a positive feed back. Macy's has all types of ways to influence thier customers needs and wants.