PRODUCT CONCEPT

Macy's is a large company thats really into thier customers wants. They really do thier research when it comes to thier diverse company. When they first started to expand, they bought other companies and changed thier concept to thier current concept. The iteams vary in different stores. They adjust the product of the store depending on the needs of the area thier located at and by the income of the inhabitants near the store. This is smart because it gives the chance for others who cant afford much have the chance in purchasing an iteam to thier wants. For example this winter everybody wants a new coat thats in style now. Macys carry the most up to date styles and also has discounts on purchases. This will make the consumer want to purchase thier iteams more. Macy's are all about thier customers and having products that satisfy thier wants

PROMOTION AND PERSONAL SELLING

Macy's sales promotion includes cuponds, gift with purchase, competition and prizes, money refunds and more. Some of thier sale promotions come from the internet. For example they give out codes to get a free shipping on a purchase of $99 and up. Macy's also has a backstage pass where you scan a star code with your smart phone and win the chance to have a shopping spree of $500. Events like these makes Macy's shoppers want to be more invovled. Macy's personal selling strategies for the season is to have thier associates to offer thier customers the best expierence when they shop this fast paced holiday season. Trying to convience the consumers that they did pick out the perfect gift for that certain some one this Christmas Eve.

Advertising and Public Relations

Macy's is best known as a upscale retail organization. They involve themselves in many non-profit organizations. They believe that giving back is the right thing to do. Macy's bring up their causes through advertisements at the purchase line or by mailing it to current members of the Macy's rewards card. They usually ask for donation at the purchase line for a great cause. Macy's usually directs their main causes towards education, the environment, HIV?AIDS research and awareness, and women issues. This could be very important to the publice and Macy's relationship. Usually when Macy's mail you It's when they have a big sale event where you could save big money. Which for Macy's its the "WAY TO SHOP".

Retailing

This school year Macy's was the place to shop at for back to school shopping. Bringing exclusive fashion brands, reliable value and exciting event. Kepping thier assortment fresh with fresh fashion appealing to young men and women that want to look original, effortless and authenic as they head back to school. Macy's also gives you an expeience with exciting events thats will get kids ready this school year. Like for example they have a Macy's 6th Annual Spelling Bee which will get kids from ages 8-11 ready for school and see how well they know how to spell. The winner wins a whole lot of prizes like money, vacations and educational activities. They also try to attract more of an diverse crowd for thier business.

Consumer Decision Making

Making a decision on a product your going to buy could be difficult because you may not know too much about the product and would hesitate to purchase it. But Macy's makes it easier for people to purchase because thier are so many types of iteams to purchase and different brands. They have name brand iteams for less and that attracts the customers to want to buy the product. Also when people ask others for thier opinion on a iteam before purchase, it influences the customer to buy it more if its a positive feed back. Macy's has all types of ways to influence thier customers needs and wants.